Call me, Jiyae [G-yeah]!!

My mission is to empower people to leverage technology with confidence and trust. As a Responsible Tech Strategist, I love to orchestrate between the intersection of Business, User and Trust!

B: Business Driven.With a background spanning marketing to finance, I’ve tackled the full product lifecycle—from discovery to launch—through strategic thinking and cross-functional collaboration. My work translates user insights into initiatives that drive efficiency and meaningful user experiences.

U: User Focused.My global experiences and studies in French literature fuel a deep curiosity for human behavior in diverse contexts. This lens has shaped inclusive research that centers empathy and aligns closely with user motivations.

T: Trustworthy.Over five years leading AI-driven biometric solutions in fintech, I’ve prioritized ethical frameworks with AI systems, transparent data practices, and risk compliance for 60+ Korean financial institutions—boosting user adoption while ensuring responsible innovation.

💕 Apart from work, I love..

🌍World

I wander the world, not as a tourist, but as an observer. Every journey is a chance to uncover the unspoken stories of people and places. I immerse myself in local cultures through hidden restaurants and cafés, savoring the rhythm of everyday life. My journeys have taken me to Japan, Thailand, Vietnam, Mongolia, Germany, Belgium, the UK, Spain, France, Italy, Mexico, and the USA. My travels inspire me to see the world as a vast, interconnected puzzle. Where to next?

🙋🏻‍♀️Myself

Mindfulness keeps me grounded in a fast-moving world. My mornings start with a hot cup of tea and a carefully curated to-do list—a ritual that blends clarity with intention. I find energy in movement, from contemporary dance to climbing, weight training to yoga. And when the day winds down, I turn to writing, capturing insights and fleeting thoughts—perhaps for a future book. Watch out for “Jiyae Choi” on the shelves someday.

👥People

I thrive in diverse, cross-disciplinary collaborations, constantly learning from those around me. Currently as a Program Director at the Korean Graduate Student Association at UW and a Campus Leader for ADPList, I lead students in fostering social and professional connections. I love bringing people together, bridging perspectives, and sparking new ideas. Let’s connect! I’d love to hear your story too.

👩🏻‍💻Skills

Research and Design

User Research, Qualitative Research, Quantitative Research, Ethnographic Research, Contextual Inquiry, Heuristic Evaluation, Affinity Diagram, Usability Testing, A/B Testing, Focus Group Interviews, Survey Design, Competitive Analysis, Wireframing, Prototyping, Information Architecture, UX Writing

Software Tools

Figma, Webflow, Miro, Bubble, Tableau, SPSS, Qualtrics, Python, SQL, Confluence, Notion, MS Word, AI Prototyping tools (Lovable, Replit, Bolt, UX Pilot, Supabase, Claude, ChatGPT, Perplexity)

Business

Product Requirement Documentation, Project Lifecycle Management, Marketing, Sales, Budget Control, Stakeholder Management, Presentation

Go to the top